Questions from cosmetics and skincare sellers

A website gives every product a page that stays easy to find, with its price, shades, sizes and details, while a Facebook post slides down the page within days. Customers can check and order at any hour without waiting for a reply. Keep your Facebook page as well: it brings people in, and the website gives them a place to decide and buy.

It is worth it when you already get regular orders or spend time answering the same questions every day. If you have only just started and have few products or orders, sell on Facebook first until you know what people buy. A website does not create demand by itself; it makes existing interest easier to turn into orders.

There is no fixed number, but about 15 to 20 products with good photos and clear details is a comfortable start. A shop with a few well-explained products feels more trustworthy than a large catalogue with empty descriptions. You can add more at any time.

Yes, for the questions that repeat. When a product page shows the price, shades, skin type, size, how to use it, delivery charge and return rule, many customers get the answer without asking. You will still get some questions, especially about shades, so keep WhatsApp or Messenger open.

Often, if it is done well. Clear product details, a return policy, contact information and a real business name all help customers feel safer. A poor website with empty pages can do the opposite, so the details matter more than having a site at all.

If Facebook is your only shop, you could lose your main way to reach customers until the problem is solved. With your own website and customer order list, your products and order history stay with you, and customers can still reach you. It does not replace the page; it lowers the risk of depending on one platform.

Yes. At checkout the customer types their own name, phone number, address and the exact product, shade and size. That removes much of the copying from chats that causes mistakes. You should still confirm cash on delivery orders by phone before sending them.

It can. Skincare and makeup run out, so a customer who remembers your site can reorder the same product without asking again. Optional accounts, order history and combos make that easier. Results depend on your products and service, so we do not promise any repeat rate.

They are good for showing products and being discovered, but they are weak at showing full details, shade choices and a checkout. Many beauty sellers use video to attract people and a website to take the order. Use whichever channels your customers already watch, and send them to one clear place to buy.

The basics are a fast phone layout, clear categories, shade and size choices with their own price and stock, full product details, a search box, a return policy, and checkout with Cash on Delivery, bKash and Nagad. Add a WhatsApp button for people who want help choosing.

Show what the product is, who it suits, its size, its main ingredients, how to use it, a patch-test note, and where the batch and expiry details are printed. A clear photo of the real pack helps. Write what the product does for the skin only in careful, honest words and avoid promises of results.

Give each shade its own photo and name, and show swatches on real skin tones if you can. A customer can also send a daylight selfie on WhatsApp for help. Photos look different on every phone, so say that in a short line near the shades, which also reduces disappointed returns.

Yes, if you sell skincare. Filters for oily, dry, combination and sensitive skin help people who do not know product names find something to start with. Only tag a product with a skin type you can honestly stand behind.

Use both when you sell several brands: product type for people who know what they need, and brand for people who already trust a name. If you sell one brand of your own, organise by product type and skin need instead.

Yes. A combo can have its own page, photo and price, and you can show how much it saves compared with buying one by one, as long as the saving is real. Routine sets and Eid or wedding boxes suit beauty shoppers well.

Each shade or size can have its own stock count, so a finished shade shows as out of stock instead of causing a cancelled order. WooCommerce does not track expiry by batch on its own, so keep a simple stock sheet for dates, and take nearly expired stock down or label it honestly.

One clean photo of the real pack in daylight, one showing the size in a hand, and one showing the texture or shade. A plain background and a phone camera are enough to start. Do not use another shop’s or a brand’s photos if you do not have permission.

Choose what your customers read most easily. Many Bangladeshi buyers are happy with product names in English and explanations in Bangla, and a store can offer both languages. Having both takes more writing, so start with one if you must.

Pack bottles upright with the cap sealed and wrapped, and use a sturdy box. On your delivery page, say what happens if an item arrives broken and ask customers to send a photo the same day. You can set separate delivery charges inside and outside Dhaka on the store.

Most people arriving from Facebook and Instagram use a phone, often on mobile data, and they leave if a page is slow. Beauty stores have many photos, so images must be sized properly. Our stores are built for phones first.

Show proof instead of only writing “100% original”. Use photos of the real pack, the seal and the batch area, say where the product comes from, explain how you source it if you can, and offer a clear return rule for sealed goods. Let customers open the parcel in front of the rider where your courier allows it.

Only if it is true and you can prove it, such as with invoices from the brand or its authorised importer. If you cannot show that, describe what you do know: where you bought it, the seal, and the batch details. A false claim can cost you more than a lost sale.

Tell them to check the seal, the batch and expiry print, the smell and the texture before use. A short guide on your site shows that you have nothing to hide, and it sets the rule for what to do if something looks wrong.

Most sellers do not accept opened makeup or skincare back for hygiene reasons, and accept sealed, unused products within a few days. Say this clearly on every product and on one policy page, and always replace a wrong, broken or expired item. Choose a rule you can actually follow.

Ask real buyers after delivery, in a short message with a direct link. Show what they wrote with their permission. Never write reviews yourself, pay for them or copy them from other shops; customers notice, and platforms can act against it.

Be very careful. Results differ for every person, and Meta’s ad rules restrict before-and-after images for cosmetic results, so such ads may be rejected. If you ever show them on your own site, get written permission and do not imply that everyone will get the same result. Showing the product, its texture and how to use it is the safer choice.

Show your business name, phone or WhatsApp number, delivery area and return rule, and your Facebook page. Show a physical address only if it is real and you are happy for people to see it. Consistent details across your site and page help customers trust you.

Avoid promises such as “whitens in 7 days”, “removes acne forever” or “guaranteed results”. They can mislead customers, and ads using them are often rejected. Say what the product is, how it feels and how to use it. For legal requirements on labels and claims, ask the relevant authority or a qualified adviser.

We advise against it. It can make customers feel bad about their natural skin, and Meta’s rules do not allow ads that create negative feelings about a person’s appearance. Talk about skin care, comfort and matching the right shade to the customer’s own tone.

Yes. A short line on skincare, hair and body products asking people to test a small area first and to stop if irritation starts is honest, and it protects both of you. Do not give medical advice. Tell people with a skin problem to see a doctor.

List them whenever you have them. Many buyers look for specific ingredients or need to avoid some, and a clear list reduces questions. Copy from the real pack, never guess, and do not claim that any ingredient treats a condition.

You can name a genuine product you really sell. Check that you have permission to use the brand’s official photos, or use your own photos of the product. Do not make your shop look like the brand’s official store, and never call copies “original”.

Start with what you already have: clear product photos, short videos and real answers to common questions. Post regularly, reply fast, and learn which products people ask about most. Run a small paid test only for a product you can deliver well, sending people to a page with the price and details.

Good ideas are short texture and shade videos, how to use a product, how to tell which product suits which skin type, new arrivals, how you pack orders and answers to common questions. A mix of helpful posts and direct offers usually works better than only prices.

They suit beauty well, because people want to see colour and texture moving. Keep them short, show the product in the first seconds, use natural light and do not over-filter, because a heavy filter misrepresents the shade. No format guarantees reach, so keep what your own numbers show is working.

Boosting is quick and fine for a first test. Ads Manager gives more control over the goal, audience, placements and budget, and better reports. Once you spend regularly, Ads Manager is usually the better choice.

A chat ad gets people talking quickly, but many one-tap chats stop after the first message. A website first shows the price and details, so fewer people click, but those who message know more. Test one at a time, and compare real conversations and orders, not clicks or messages started.

Start with your delivery area, a sensible age range and a few interests such as skin care, makeup or beauty. Meta cannot target only people who will buy your product, so your first line must speak directly to your customer. Avoid making the audience too narrow at the start.

Choose a small daily amount you can afford to lose, and run one fixed test for 7 to 14 days. Decide your stop rule before you start. Do not judge an ad in one day, and do not spend more until you know the cost of a real order. Nobody can honestly guarantee sales from a budget.

Count real results: conversations that go past the first message, confirmed orders and delivered orders. Compare your cost per delivered order with your profit on that order. Likes, reach and cheap clicks can look good while you lose money.

The Meta Pixel is a small code that lets Meta see actions on your website, such as views, carts and orders. It helps measure ads and show ads again to people who visited, once you have enough visits. Our stores are Meta Pixel ready. Tell customers about tracking in your privacy policy.

Retargeting shows ads to people who already visited your website or engaged with your page. It usually makes sense only once you have steady visitors, because a very small audience will not deliver much. Until then, focus on reaching new buyers and improving your product pages.

Common reasons are before-and-after images, promises of results, and wording that makes people feel bad about their appearance, or that points at personal features. Show the product, explain how to use it and speak about the customer’s choice. Read the current rules in Meta’s Advertising Standards, because they change.

Meta’s commerce rules do not allow used cosmetics or cosmetics out of their original packaging, so only list new, sealed products. Availability and rules can differ by country and change over time, so check Meta’s current Commerce Policies first.

Call to confirm cash on delivery orders before you send them, show the delivery charge before checkout, and write the delivery time clearly. For repeat problem numbers, you can ask for the delivery charge in advance with bKash or Nagad. Tell customers the rule up front, so it does not feel like a surprise.

Only where the group’s rules allow it. Answering questions helpfully builds more trust than dropping a link, and repeated promotion can get you removed. Never use fake accounts to praise your own shop.

A small creator whose audience matches your buyers can be useful. Ask for real numbers, give clear instructions, and test with one person first. They should say when a post is paid, and must not make promises about results that you could not make yourself.

Yes. Facebook Ads management is a separate service, and we quote it after looking at your business, because the work differs for each seller. We do not promise sales, reach or followers. You can also run the ads yourself; our store does not require it.

Our e-commerce website is ৳16,000 one-time, the same price for a cosmetics store as for other product stores. Domain and hosting are separate, and they are listed on our pricing page. You get the price and feature list in writing before you pay anything.

Our standard store takes about 3 working days after we receive the 50% advance and what we need from you. You add the products yourself, and we give you video tutorials showing how.

Yes. Our store templates are live, so you can open them on your phone, try the filters and go through checkout. They are our own designs with fictional brands and AI-generated product photos. Real client websites are shown separately on our Work page.

You need your Facebook page link, your logo if you have one, your product list with prices and photos, your delivery charges, and your bKash or Nagad details if you want them on the store. If something is missing, tell us and we will explain what you can do first.

The domain is in your name and you get full admin access to the store. A full backup is free whenever you ask. If you ever move to other hosting, we explain the steps and any charge in writing first.

Both. Our templates include a skincare store, a large multi-department beauty store and more. We start from what suits your products, then change the logo, colours, categories and details to fit your business.