RGB Apparels is a Bangladeshi men’s clothing brand that sells mainly through Facebook ads, and we built its WooCommerce store so customers can check products and order on their own while the team manages stock, orders and delivery rates from one dashboard. The owner gave us permission to share this project. The facts below come from the live store and from the owner.
The business before the website
RGB Apparels sells men’s panjabi, men’s t-shirts, men’s shirts, men’s jackets and kids’ panjabi. Most sales come from Facebook ads, so customers arrive on the brand’s Facebook page and ask questions in the comments and Messenger. For a clothing brand that means the same questions all day: is this panjabi available, which sizes are left, how much is delivery.
The hard part: orders, stock and customer questions
The owner’s main problem was keeping three things in order at once: incoming orders, stock for every size, and customer questions. When stock lives in a notebook or in someone’s head, every moderator has to check before replying, and an answer can be wrong by the time it is sent. A customer who waits for a reply often buys somewhere else.
What we built
- A fast WooCommerce store in Bangla, built mobile-first because customers order from their phones. Size buttons sit on each product card, with “Add to cart” and “Buy now” under every product.
- Product variations, so each shirt, t-shirt, panjabi and jacket shows the sizes that exist. The owner, managers and moderators can open the store to see whether an item is available and which sizes are left, then answer the customer on Facebook with the right information.
- Cash on delivery with two rates: one delivery rate inside Dhaka and another outside Dhaka, applied automatically at checkout so nobody calculates it by hand.
- A dashboard for the team: add new products, manage stock, see orders and read sales reports, using the standard WooCommerce tools.
- Meta Pixel, so the data from the store reaches Facebook. The owner uses it for retargeting and lookalike audiences, and for the numbers that matter when judging Facebook ads.
- Facebook catalogue, so products from the website can be pulled into Facebook and shown to customers there.
How it works day to day
A customer sees an ad, lands on the store and orders there. If they have a question they can still ask on the Facebook page. The team checks the store for availability and sizes and replies without chasing anyone, and the order lands in the same dashboard that holds the stock. One place, instead of comments, Messenger and a notebook.
What the owner reports
The owner told us the store brings in regular sales and that sales have passed ৳1,00,000 on several occasions when Facebook ads send customers to the website. They plan to run Facebook ads to the website again this Ramadan. These are the owner’s own words about their business, not a promise about what any other store will earn: results depend on the products, the prices, the ad budget and how the ads are run. The owner’s Google review is on the project page.
What this means for your store
If you also sell clothing through Facebook, the useful parts of this project are simple. Show sizes and availability where the customer and your own team can both see them. Set Dhaka and outside Dhaka delivery rates once. Connect the store to Facebook so your ads work with real order data. We tell you in advance what your own setup needs, because it depends on your products and your accounts.
Aura Digital Bangladesh is happy to talk about it. Send us your Facebook page and what you sell, and we will tell you honestly whether a store like this fits.
About the author: Aura Digital Bangladesh builds e-commerce websites for product businesses in Bangladesh. This article is informational and reflects the service approach used by Aura Digital.